Superman Victory Kid Poster, 1943

This Superman sign/handout was given out to American students in 1943 as part of the U.S. Treasury Department’s Schools at War program.

Schools at War supplied literature to teachers and posters that encouraged all aspects of the program. Individual schools were incentivized with a special flag to reach 90 percent student participation. School sponsorship of a particular item, such as a jeep or airplane, motivated sales. Tens of thousands of jeeps and hundreds of planes were “bought” under the program.

Superman Victory Kid Poster, 1943
Superman Victory Kid Poster, 1943