Activists Throws Fake Blood on Yum! Brands CEO

German animal rights activists threw fake blood on Yum! Brands CEO David Novak is June as Novak arrived at the opening of the first A&W Restaurant in Germany. Along with A&W, Yum! Brands is the owner of KFC.

People for the Ethical Treatment of Animals has been waging a public campaign against KFC for what PETA claims are the cruelties that chickens killed for KFC are subjected to. PETA, however, claims that it was not behind the fake blood incident.

Which is a bit odd, considering that PETA is the group that initially notified the media that the action had taken place and was able to supply photographs of Novak covered in fake blood to news media quickly after the incident.

The brave animal rights activists who threw the red liquid immediately fled the scene.

PETA’s Dan Shannon claimed that,

It was an independent person, working on their own, on behalf of our campaign [against Yum]. We are not asking or encouraging people to do this sort of thing.

Somebody forgot to tell Bruce Friedrich they’re not encouraging such actions. In a quote on PETA’s web site, Friedrich says,

KFC stands for cruelty in our book. There is so much blood on this chicken-killer’s hands, a little more on his business suit won’t hurt.

Yum! Brands wasn’t buying Shannon’s pathetic spin. Yum! spokesman Jonathan Blum said,

This is the type of corporate terrorism groups like PETA have endorsed in the past. Corporate attacks and personal violence of this nature cross the line from expression of views to unacceptable acts of corporate terrorism. The perpetrator of this crime should be prosecuted to the fullest extent of the law.


KFC Chief “Blooded” In Germany. Press Release, People for the Ethical Treatment of Animals, June 23, 2003.

Animal-rights activist douses Yum’s CEO. Courier-Journal (Louisville, Kentucky), June 24, 2003.

Animal rights activists spray KFC chief with fake blood and chicken feathers. Associated Press, June 24, 2003.

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