In case you don’t read Seventeen or any number of other teen magazines you might have missed the latest anti-drug ad from the Office of National Drug Control Policy. The government’s full page ad tries to discourage kids from smoking marijuana by linking it with another dangerous and uncool activity — mathematics.
Above a teenage girl’s head is the tag line, “No way. I’d rather go to math camp than smoke a joint.”
Judy Franz of The American Physical Society wasn’t pleased with that ad saying it was “…awful. Ads like this, that make math drudgery, are the exact opposite of what we want to do. It seems like there are plenty of genuinely yucky things they could have picked.”
Please don’t give them any ideas Ms. Franz. How long before we see the “I’d rather read a whole book than smoke marijuana” ads?
Source:
Anti-drug ad miffs mathematicians. Karen Thomas, USA Today, February 5, 2001.