In an article for Business Week (Will Google’s Purity Pay Off?), Kalpana Mohan reports on Google.Com‘s future financial outlook. Google does accept paid text advertisements — and makes about a penny a search from various revenue sources — but is adamant that it will not accept banner advertisements.
But as Mohan points out by not accepting banner ads, it’s unclear how Google will ever achieve the sorts of profits that its investors are certain to begin demanding at some point. And banner ads are a lot less intrusive than some of the other schemes for making money off of search engines, such as selling high level placement in keyword searches (paying money, for example, so that this site comes up first if anyone searches on “Carnell.”)
As a heavy user of Google, I’d much prefer they sell banner ads and (hopefully) become profitable rather than end up having shareholders demand they do something more intrusive like sell search placements or turn into another one of those horrendous looking portals.
who the fuck are you? google rocks for fucking off the ads