People for the Ethical Treatment of Animals recently got some bad news — CBS rejected an advertisement it wanted to run during the Superbowl. CBS said it doesn’t accept issue ads for the Superbowl. The commercial, which consists of cows singing an anti-leather song (I’m not making this up), is available in several different formats on PETA’s web site.
The weird thing is, what in the world is PETA doing trying to buy a $2.5 million, 30 second TV spot? As Americans for Medical Progress wrote in its recent newsletter,
PETA’s willingness to spend $2.5 million for a one-time
30 second television spot may come as a shock to some of
its donors. Most of PETA’s reported $17 million a year
budget is financed through individuals giving small
contributions in the $5 – $50 range. It is not likely
that many of these donors thought their money would
go to finance a commercial with singing cows.
Indeed.