AdServe Plugin for WordPress

WordPressAdServe is a WordPress plugin that (surprise!) acts as an ad server for your WordPress install,

You could setup your banner campaigns using different sized banners, set available impressions and count resulting clicks! Optionally AdServe links ads to blog users so that one could check the campaign results within the Dashboard!

Advertising In Virtual Worlds?

This Australian Age article claiming that advertising in virtual worlds is taking off might be a little more believable if it weren’t centered mostly on Project Entropia, the Enron of MMORPGs.

When last we saw Project Entropia, it was claiming that a user paid $100,000 for a piece of in-game property, only it turned out the user was also a spokesman for the company. If you believe that was a legitimate sale, I’ve got a bridge in Azeroth you can have real cheap.

According to Australia Age,

The latest release of the game, created by MindArk PE AB of Sweden, features advertising billboards. Through a PowerPoint-like system, players created animated ads and buy time on the billboards.

So far, the ads have been promoting player-organized in-game events like fashion shows and hunting competitions, as well as businesses like stores and hunting grounds, said Marco Behrmann, MindArk’s [sic] directory of player relations.

Sometimes I think Project Entropia is a culture jamming project designed to see just how many gullible reporters and news organizations it can suck into reprinting its transparent self-promotion.

There’s also a passing mention of Second Life in the Age article, but no indication that advertising itself is especially lucrative in-game (though, obviously, some players in SL are making significant amounts of real-world money hawking their virtual wares).


Advertising takes off in virtual worlds. Australia Age, April 5, 2006.

Free Advice for Successful Online Advertising

Here’s a hint for people doing advertising on the Internet. Please make sure that if I click on that ad you’re paying for that I don’t receive a page with a product photo accompanied by the message, “Sorry, this product as been discontinued and is no longer available.”