Marvel has its Spider-Man and Friends line of toys for toddlers, and Mattel is soon going to be bringing out a DC Superfriends line aimed at the same market. There are definitely adults who collect these, but I find most of them annoying (my dog, however, loves the ones my son leaves on the floor).
I make an exception for the DC Superfriends Batmobile,
I. Must. Own. That.
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