PETA Targets Children — And Lies Again

Despite Ingrid Newkirk’s assertions that People for the Ethical Treatment of Animals does not target children, the animal rights group recently launched a campaign — “Chickens are Friends, Not Food” — aimed at elementary school-aged children.

According to the Associated Press, PETA’s vegan campaign coordinator Matt Rice sent letters to 120 principles of schools across the South wanting to show a PETA produced film, “The Secret Lives of Chickens” and hand out PETA trading cards trying to convince children not to eat chicken. Not surprisingly, according to Rice, “Not one principal responded to our letters.”

Well, maybe if Rice could go through a single interview without an abject lie. He told the Associated Press this whopper,

We would never use shock tactics with children. Children are so naturally empathetic to animals that we focus on showing chickens as intelligent with distinctive personalities, just like pet cats and dogs.

So when PETA promised to distribute Bloody Crown Meals to children at Burger King and Unhappy Meals at McDonald’s, those weren’t shock tactics? Here’s what PETA itself said about the Bloody Crown Meals,

Kids lured to Burger King by the free toy crown bestowed on young burger buyers will have plenty of food for thought when they receive PETA’s new promotional handout: a “blood-soaked” crown with golden points impaling pigs and cows. Below each skewered animal are factoids about how animals suffer on Burger King’s factory farms and a slogan that asks, “How Much Cruelty Can You Stomach?” The PETA crowns make their debut in Los Angeles on May 8 and then will appear at Burger Kings across the country.

Not to mention that last December PETA said it would distribute Your Mommy Kills Animals comic books to children whose parents were wearing fur. Again, here’s what PETA itself said about its plans to give the comic books away outside of holiday performances of The Nutcracker,

PETA activists – including cuddly, costumed raccoons and foxes – are making guest appearances outside performances of The Nutcracker across the country this holiday season with a cheeky message of compassion. As children arrive to see the “Dance of the Sugarplum Fairy,” some will be unaware that their mothers are already starring in a real-life horror story! PETA will be there to greet any fur-clad moms and their children with their newest anti-fur leaflet-PETA Comics presents…”Your Mommy Kills Animals!”</p?

Kids will see the bloody truth behind their momsÂ’ pretentious pelts. Accompanied by graphic photographs of skinned carcasses and animals languishing on fur farms, children will read: “Lots of wonderful foxes, raccoons, and other animals are kept by mean farmers who squish them into cages so small that they can hardly move. They never get to play or swim or have fun. All they can do is cry-just so your greedy mommy can have that fur coat to show off in when she walks the streets.”

Like everyone else at PETA, Matt Rice is first and foremost an opportunistic liar.


PETA’s latest message aimed at youngsters. Lynda Edwards, Associated Press, June 2, 2004.

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