In January, People for the Ethical Treatment of Animals took its campaign against Petco to the neighborhood of Petco chief executive officer, Brian Devine.
According to the San Diego Union-Tribune, PETA members handed out fliers to Devine’s neighbors reading, in part,
Meet your neighbor . . . Please let him know you feel about the suffering and deaths of countless animals in his Petco stores.
The protesters included PETA coordinator Christy Griffin who dressed up in a parrot suit for the occasion.
In a press release on the action, PETA’s Daphna Nachminovitch said,
Brian Devine has ignored the suffering of animals in PETCO stores for years, while conditions have deteriorated. His neighbors have a right to know about his true nature.
Petco spokesman Don Cowan told the Union-Tribune,
We strive constantly to provide a safe, healthy and humane environment for companion animals in our stores.
PETA takes protest into exec’s home turf. Frank Green, Union-Tribune, January 17, 2004.
PETA Takes Anti-Petco Campaign Straight To CEO’s Backyard. Press Release, People for the Ethical Treatment of Animals, January 15, 2004.