Dude Looks Like . . . Howard Lyman?

People for the Ethical Treatment of Animals is back at it again with its billboards, this time with its “Dude Looks Like a Lady” billboard. A company in Knoxville, Tennessee ran this billboard for awhile along I-40 until it received too many complaints and was relocated.

The billboard features a neck-down picture of an overweight man wearing only underwear, with the text, “Dude Looks Like a Lady: Lose the Boobs—Go Vegetarian.” In a PETA press release, Bruce Friedrich said,

This should put to rest the myth that thereÂ’s anything macho about eating meat. If unspeakable animal suffering, environmental degradation, and dreaded diseases haven’t scared devout male carnivores, the prospect of growing an unwanted set of boobs might have them racing for the salad bar.

Oddly enough, the obese man bore a striking resemblance to well-known vegetarian Howard Lyman.


PETA Billboard Being Relocated due to Complaints. Wate.Com, January 7, 2004.

Billboard Showing Man With Breasts Is Wake-Up Call For Knoxville Meat-Eaters. Press Release, People for the Ethical Treatment of Animals, January 5, 2004.

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