People for the Ethical Treatment of Animals recently paid for a billboard in Idaho Falls, Idaho, picturing a child eating a hamburger with the copy “Feeding kids meat is child abuse.”
An Idaho radio station decided to protest the billboard by holding a barbecue beneath it. According to KIDK 3, several dozen people gathered under the billboard for a “meat fest barbecue to protest PETA.”
Sources:
People gather to protest a PETA billboard. Joly Thomas, KIDK 3, September 17, 2003.
Idaho falls radio station plans PETA protest. Associated Press, September 15, 2003.