Just How Many PC Users are Switching

In Apple’s otherwise lackluster quarterly financial results, the company is trying to make hay of the fact that a relatively high number of units sold at its retail stores — 40 percent — were sold to people who are new Mac users. The only problem is their measuring sales by processor rather than units sold.

The only area Apple is seeing any increase in sales is in its newest dual-processor PowerMacs, so measuring new adopters by processor is a nice way to massage the numbers.

Apple’s getting royally screwed thanks to Motorola, and it’s only going to get worse for the company as Intel and AMD continue to jack up speed of their processors.

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