Last year I had 3 million page views on my various web sites, and this year I set a goal of increasing that by at least 1 million page views. Yesterday I hit the 4 million mark.
One of the major increases was at AnimalRights.Net, where average traffic has more than doubled from about 1,500 page views per day in 2001 to more than 3,500 page views so far in 2002.
The major reason for the huge increase traffic there are Conversant’s knowledge management related tools which let me draw the thousand or so essays there into killer topical pages. The upshot of that is that on Google, those topical pages are returned as the first result on literally dozens and dozens of animal rights-related search terms. Looking for information on Ingrid Newkirk on Google.Com? Results numbers 1 and 2 are for pages at AnimalRights.Net.
In fact, the site as a whole has climbed from number 8 to number 3 on search results returned for “animal rights.”
Easy-to-use knowledge management tools are an absolute necessity, in my opinion, in differentiating web sites at a time when Google today is indexing more than 3 billion web pages.