Please Banish “Cloud”

Normally I am a big fan of high tech jargon. I have no problem telling my wife I need to run off to update my blog. But there’s one word that is driving me nuts that seems to be catching on. That word is “cloud.”

Most of the time I don’t even know what these people are referring to when they use that term. The first time I remember hearing the term was in a fluff magazine piece on LoudCloud.Com, which was going to revolutionize how Internet infrastructure was managed.

More recently I’ve seen people use “cloud” as jargon for “network.” If a file on your server is updating a file on my server, I fail to see why we need to start reaching for weather metaphors to describe what is happening.

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