About a year ago I signed up several of my smaller sites to carry ad banners served up by Teknosurf which later became Advertising.Com. I was kind of surprised they were even interested since the page views for the three sites couldn’t have been over 1,500 per day combined, even on very good days.
Finally they came to their senses and earlier this month sent me a polite e-mail saying that these three sites didn’t generate enough page views and if they weren’t over a certain level by the end of October they would be dropped (and there’s now way I was going to get where they wanted by then end of October — next October probably, but not this year).
So after Tuesday, no more of their ads on those three sites. What impressed me, however, was they’re going to pay me for any revenue on any of the sites that was over $5 cumulative. Believe me when you’re dealing with ad companies who specialize in placing banner ads on smaller sites, that sort of commitment is pretty rare. I’ve run across quite a few people who never got paid a single dime for running hundreds of thousands of banner ads (and the company never had any intent on paying up).
In fact at every point along the way the Advertising.Com people have been nothing but professional and I wouldn’t hestitate to recommend them to anyone (since my page view level on those sites were so low, however, I have no idea how good they are at selling targeted ads as opposed to low paying run of network fare).