The Open Video Alliance is a group dedicated to creating and promoting open video standards, codecs, players, etc.
The big idea behind the Open Video Alliance is that heading into this future, the tools for creating, manipulating, and sharing video must be available to everyone. And while having community-developed, open source versions of these tools is critical, it’s not the whole story. Open video requires that legal and business structures support the ability of huge numbers of individuals to use video in ways that go beyond just watching.
As someone who spends most of his work day wrangling this or that proprietary format video into usable form, this vision cannot be realized soon enough.