Lexar’s Echo ZE USB Drive (Who Comes Up With These Product Names??)

Seriously, who does come up with names like Echo ZE? Anyway, this isn’t the fastest or biggest USB drive, but it certainly is among the smallest. Reviews on this are mixed over on Amazon and other sites largely because Lexar includes some bullshit backup software that apparently doesn’t work very well. Look, here’s how to handle backup/media/etc software that comes packaged with drives — find the nearest trash receptacle and toss it in.

This comes in a variety of capacities, with a 32gb version going for about $58 on Amazon. I just love the idea of carrying around a 32gb USB drive in a form factor so small you could swallow it if you needed to.