In February, the Television Bureau of Canada rejected as “too graphic” an ad that People for the Ethical Treatment of Animals wanted to run on Canadian broadcast television stations.
According to The Canadian Press,
In one scene, a North Carolina pig farmer gloats as he smashes what appears to be a concrete block on the head of a downed pig.
The ad was run by some TV stations in the United States. Of course the PETA’s point is not necessarily to run the ads, but to get groups like the Television Bureau or stations to reject the ads so that the “controversy” about the ads then generates stories.
PETA’s Teri Arnold told The Canadian Press,
Getting it [the ad] rejected does tend to get us more play off of it, which is helpful. We just don’t have the advertising dollars, to spend millions and millions of dollars to put it all over the airwaves.
Source:
PETA anti-meat commercial runs afoul of Canadian TV ‘censors’. Colin Perkel, The Canadian Press, February 10, 2004.