Australian model Sarah Jane is appearing in an ad on behalf of People for the Ethical Treatment of Animals urging consumers to boycott KFC.
The ad is targeted at Hong Kong, where PETA plans to distribute 20,000 flyers featuring the ad.
Jane told newspapers,
I hope that, no matter how you feel about eating meat, you will agree with me that animals raised for food should not be grossly mistreated. Chickens raised for meat are commonly crammed by the tens of thousands into filthy warehouses with no access to fresh air or sunlight. . . .I will feel satisfied if this campaign can shock, confront and awaken people globally and make known the suffering of chickens at the hands of KFC. I urge everyone not to set foot in another KFC restaurants until the company ends its chickens.
Interesting how PETA is so effective at attracting people whose main talent seems to be their ability to disrobe.
Animal welfare group enlists star for anti-KFC campaign. Agence-France Presse, August 3, 2005.
Sarah Jane out of her shell. Herald Sun, August 4, 2005.
Aussie chick to nearly reveal all in KFC protest. Dennis Chong, The Standard (China), August 4, 2005.
Most downloaded woman urges KFC to clean up its low-down, dirty ways. Press release, People for the Ethical Treatment of Animals, Undated.