MindArk Granted Banking License for Entropia Universe

Hmmm…I hadn’t read anything in years about Project Entropia and its successor Entropia Universe, but it looks developer MindArk was recently granted a banking license in Sweden that apparently will give it the flexibility “to offer real bank services to the inhabitants of our virtual universe” (at least according to MindArk CEO Jan Welter Timkrans).

Once upon a time I thought Entropia was a scam, but I think Walker Moore gets it right in this thread — Entropia Universe is a casino, sucking players in with the promise that they could win Big Money and Big Prizes,

It’s a casino really. Hunting and mining are their equivalent of slot machines (bullets and weapon/armour degradation cost money, but few people get out what they put in), and although it’s easy to make a profit on the auction system, you’re really speculating on a market that’s tightly controlled by Mindark. They produce all the commodities, and any clothes which don’t make you look like you’re heading for a gay Star Trek convention are in such short supply that prices are ridiculously high (a pair of plain black trousers with little detail will set you back around $40-$50 USD for example, and coats are typically $100+ USD). There is no such thing as content creation, so making money through your own creative talent is not possible.

Day trading meets Second Life.

Advertising In Virtual Worlds?

This Australian Age article claiming that advertising in virtual worlds is taking off might be a little more believable if it weren’t centered mostly on Project Entropia, the Enron of MMORPGs.

When last we saw Project Entropia, it was claiming that a user paid $100,000 for a piece of in-game property, only it turned out the user was also a spokesman for the company. If you believe that was a legitimate sale, I’ve got a bridge in Azeroth you can have real cheap.

According to Australia Age,

The latest release of the game, created by MindArk PE AB of Sweden, features advertising billboards. Through a PowerPoint-like system, players created animated ads and buy time on the billboards.

So far, the ads have been promoting player-organized in-game events like fashion shows and hunting competitions, as well as businesses like stores and hunting grounds, said Marco Behrmann, MindArk’s [sic] directory of player relations.

Sometimes I think Project Entropia is a culture jamming project designed to see just how many gullible reporters and news organizations it can suck into reprinting its transparent self-promotion.

There’s also a passing mention of Second Life in the Age article, but no indication that advertising itself is especially lucrative in-game (though, obviously, some players in SL are making significant amounts of real-world money hawking their virtual wares).

Source:

Advertising takes off in virtual worlds. Australia Age, April 5, 2006.

More Fishy Claims from Project Entropia

I have long been skeptical of MMORPG Project Entropia so when news reports surfaced that someone had paid $100,000 for an in-game piece of virtual property, I was a bit skeptical. Now it turns out that, in fact, the entire story is apparently another likely PE fabrication.

That investor who spent $100,000 for an virtual Space Station? He’s Jon Jacobs who just coincidentally happens to have recently been employed as the U.S. spokesman for Project Entropia! His official PE biography from a September 2004 conference reads,

Jon Jacobs, U.S. Spokesperson, Project Entropia: Jon Jacobs is the writer and producer of the hit song played in the Project Entropia Universe. It hit #3 on the Video Game Charts on www.ifilm.com beating out Blood Rayne 2 and even Spiderman 2 for a day. JonÂ’s main title within the company is US Spokesperson. His functions include US strategic relations as well as, business development, marketing and content acquisition.

That auction that yielded a staggering $100,000 sale price for the virtual space station? It apparently ended while the PE servers were offline.

Note, too, that all of the stories about this in the mainstream media are incorrect. The virtual station did not sell for $100,000. Rather it sold in-game for 1 million Project Entropia dollars which, in theory, would be exchangable for $100,000. If you think Jacobs actually put up $100,000 of his own money solely for this piece of property, I’ve got a bridge in Azeroth for sale . . .

Brian 1, Project Entropia 0

Back in September 2000, I posted an article wondering if the proposed online game Project Entropia was, in fact, just a scam.

And what do you know — Project Entropia now has potential serious legal problems including a raid by Swedish authorities who found game’s maker, Mind Ark, using hundreds of pirated software titles and at least one player who is convinced that the game is a scam.

The reason I was suspicious of Project Entropia was because it promised to allow players to make real money transactions in the game. Rather than using fake gold coins or some other pseudo-currency, characters in Project Entropia would use real money. I noted at the time that I thought this would run afoul of all sorts of money laundring problems.

I did back away from that early last year conceding that it might be able to survive in the same legal grey area that PayPal has. But details in a Wired story about the raid suggest that even if it’s not a scam, it’s not very careful with its players money. Exhibit A,

MindArk stoked these dreams by promising that a “dollar millionaire” would emerge from Entropia within a year of the game’s release.

But enthusiasm for the game has been hobbled, as a series of bugs wiped out some players’ inventories and deleted others’ long-assembled characters entirely. That’s a big deal in any game but an outright disaster in Entropia, where those hoards are paid for with actual cash.

“It seems more like a scam than anything,” Entropia player Joao Coelho wrote in an e-mail.

Another player, whose account mysteriously disappeared, added in a post to the Entropia message boards, “I’m going to be calling my credit card company to get my stolen money back.”

Scam or not, I doubt Mind Ark can pull off all of the things that would be needed to make a game like this succeed. There are just too many obstacles to overcome.

Source:

Pirate Cops Raid MS Gaming Foe. Noah Shachtman, Wired, June 28, 2002.

Project Entropia Beta Signup Begins March 1

The MMORPG Project Entropia will begin taking applications for beta testers beginning March 1. I mention this primarily to clarify something I wrote many months ago questioning the legitimacy of the game.

Specifically, the game has a pseudo-banking functions which lets you exchange real money online with other players in an interesting attempt to create a market-like system within the game. I was originally very skeptical about the game given the numerous regulations on money transfers.

Anyway, it turns out my skepticism was unwarranted and that this and similar online pseudo-banking schemes are at the moment not covered by banking regulations within the United States. PayPal, for example, also falls outside of the U.S. banking regulatory structure.

This state of affairs is unlikely to last long, however, as agencies which are used to spying on bank transactions are already lobbying to bring these new economic experiments under the same umbrella of regulations, but for the moment they’re completely legal and relatively regulation free.

Is Project Entropia a Scam?

Project Entropia is billed as an on-line persistent 3D game, but this excerpt from a recent press release really makes me skeptical:

MindArk said the second universe, Project Entropia, will be governed by an extensive set of rules familiar to on-line gamers and role game players which will govern actions and possibilities. The economy system of Project Entropia is unique and subject to patent application. The cash to be handled in Project Entropia is real and convertible to any major currency of the real world. As MindArk has solved the issue of handling money in the virtual world and to transfer money from the virtual to the real world, they are able to offer access to the new universe at no cost.

I am not saying it is a scam, but the above paragraph makes no sense. If they are really going online with a system that makes it trivial to transfer money from the virtual world to the real world, and they are going to launch worldwide as they have been promising, then they are going to get shut down almost immediately by laws designed to prevent money laundering.

Plus, leaving aside the money laundering issue for a second, even using computers to handle the detailed work, there are still real costs associated with processing and keeping track of monetary transfers, especially when you start getting into fluctuating currencies. How this adds up to making the service free makes no sense.

On the other hand, if they have really found a way to make it impossible for governments to enforce laws against money laundering, more power to them — just tell me where to sign up. Somehow, though, I would bet they are either vastly overselling the capabilities of the system or the amount of money that can be transferred in and out of the virtual world is very limited or it is a scam of some sort.

Until they prove their system is superior, E-Bay and other online auction facilities are still the only way to go for all your money laundering needs (disclaimer: I do not make enough money to bother laundering it, but the Internet already makes money laundering far easier than it ever has been).

Taking its moniker seriously, I suspect the energy behind Project Entropia will quickly degrade and the ability of the game or virtual world to accomplish meaningful work will quickly disappear.