![Philip Morris Ad Featuring Lucille Ball and Desi Arnaz](https://brian.carnell.com/wp-content/uploads/2022/01/lucy-desi-philip-morris-ad-794x1024.png)
1952 Philip Morris Ad Featuring Lucille Ball and Desi Arnaz
![Philip Morris Ad Featuring Lucille Ball and Desi Arnaz](https://brian.carnell.com/wp-content/uploads/2022/01/lucy-desi-philip-morris-ad-794x1024.png)
Just another nerd.
The copy in the lower right hand-corner is fascinating,
Hello to Eve. The first truly feminine cigarette–it’s almost as pretty as you are. With pretty filter tip. Pretty pack. Rich, yet gentle flavor. Women have been feminine since Eve. Now cigarettes are feminine. Since Eve.
Frank Sinatra had a short-lived variety show, “The Frank Sinatra Show,” on ABC from October 1957 to June 1958, which Chesterfield sponsored.