Animal Defenders International Calls for Boycott of Sony Ericsson Over Ad Featuring Bear

After Sony Ericsson launched a TV ad featuring a performing bear, Animal Defenders International has called for a boycott of Sony Ericsson.

In a press release announcing its boycott, ADI chief executive Jan Creamer said,

The training of performing animals is both unnatural and callous, as wild animals are deprived of their species for normal social interaction and their habitat where they roam free. A brutal regime of repetitive training and domination by their trainers frequently involves coercion and physical punishment. In addition, these animals suffer daily as they are caged and chained by suppliers of animals for the TV and movie industries.

. . .

Global brands such as Sony Ericsson should take on board the fact that public opinion has long since moved away from watching performing animals, as the cruelty of their daily lives has been exposed. If the company find it acceptable to continue to use performing animals in this way, we call on their customers to switch phones to other brands.


ADI Calls for Sony Ericsson boycott. Press Release, Animal Defenders International, August 12, 2005.