Using AI/Deep Fake to Create a Commercial Featuring A Spanish Singer Who Died in 1995

The Next Web reports on Spanish beer company, Cruzcampo, working with the estate of Lola Flores to create what is essentially a deep fake beer commercial.

The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and post-production process, according to El País.

. . .

Flores’ daughters Rosario and Lolita were personally involved in the project . . . But others were quick to condemn the campaign for putting words in her mouth that she didn’t say — just to market beer.

One thing they all agreed on was that the deepfake Flores is an impressively realistic recreation of the singer.

The one-minute ad can be seen on YouTube. I assume we’re going to see a lot more of this.

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