Does My Site Need HTTPS? is a clever single-page site (hint: the answer is “yes.”)
“There’s nothing sensitive on my site anyway.”
Your site is a liability! Just because your site is hosted safely in your account doesn’t mean it won’t travel through cables and boxes controlled by who knows how many corporate- and state-owned entities. Do you really want someone injecting scripts, images, or ad content onto your page so that it looks like you put them there? Or changing the words on your page? Or using your site to attack other sites? This stuff happens: on airlines (a lot, and again), in China, even ISPs do it (a lot). And HTTPS prevents all of it. It guarantees content integrity and the ability to detect tampering. If we encrypt only secret content, then we automatically paint a target on those transmissions. Keep which of your transmissions contain secrets secret by encrypting everything.