Does Correcting Misinformation Online Make Any Difference?

Several MIT researchers asked themselves that question, and the results did not turn out well. As they summarize in the abstract of their article, “Perverse Downstream Consequences of Debunking: Being Corrected by Another User for Posting False Political News Increases Subsequent Sharing of Low Quality, Partisan, and Toxic Content in a Twitter Field Experiment,”

A prominent approach to combating online misinformation is to debunk false content. Here we investigate downstream consequences of social corrections on users’ subsequent sharing of other content. Being corrected might make users more attentive to accuracy, thus improving their subsequent sharing. Alternatively, corrections might not improve subsequent sharing – or even backfire – by making users feel defensive, or by shifting their attention away from accuracy (e.g., towards various social factors). We identified N=2,000 users who shared false political news on Twitter, and replied to their false tweets with links to fact-checking websites. We find causal evidence that being corrected decreases the quality, and increases the partisan slant and language toxicity, of the users’ subsequent retweets (but has no significant effect on primary tweets). This suggests that being publicly corrected by another user shifts one’s attention away from accuracy – presenting an important challenge for social correction approaches.

In the paper, the researchers expand on the role that public vs. private corrections may play.

These findings are particularly interesting in the context of recent work on the power of accuracy primes for improving the quality of shared content. A private message asking users to consider the accuracy of a benign (politically neutral) third-party post, sent from an account that explicitly identified itself as a bot, increased the quality of subsequently retweeted news links; and further survey experiments support the interpretation that this is the result of attention being directed towards the concept of accuracy. This is in stark contrast to the results that we observe here. It seems likely that the key difference in our setup is that being publicly corrected by another user about one’s own past post is a much more emotional, confrontational, and social interaction than the subtle accuracy prime.

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