That Time the Cleveland Browns Marketing Department Wanted Employees to See How Fans Were Interacting With the Team on Social Media

ESPN’s Seth Wickersham has an excellent look at the inside workings of the worst team in football and, apparently, one of the most poorly run organizations in sports–the Cleveland Browns.

The version of the Browns that emerges from Wickersham’s profile is the mother of all train wrecks, and this is typical of the sort of “can’t quite get anything right” nature of the organization.

Marketing executives wanted employees to see how fans were engaging with the Browns on social media, so they projected the Browns feed onto a giant wall at the facility. It was like broadcasting talk radio over the entire building, and one day in particular, it was worse than that. One of the marketing staffers entered a search for #dp — for Dawg Pound. The problem was, that hashtag carried a few different meanings, one of which triggered an array of porn to be broadcast onto a wall for the entire office to see for more than 20 minutes, until a tech employee killed the feed.

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