World War I Propaganda Poster – Will You Supply Your Eyes for the navy?

The striking thing about this World War I-era poster requesting donations of spy glasses for the war effort is the promise that the spy glasses will be returned after the war. Apparently this wasn’t an empty promise,


Before World War I, America imported most of its optical goods from Germany and Austria. Following the nation’s entry into the war, the US Navy faced a severe shortage of binoculars, telescopes, and spyglasses. Franklin D. Roosevelt, then Secretary of the Navy, initiated the “Eyes for the Navy” program to which American citizens loaned their glasses, binoculars, and telescopes. In his appeal to the public, Roosevelt alluded to German U-boat attacks, stating that “more ‘eyes’ are needed on shipboard than ever before to maintain the constant and efficient lookout for the submarine.” Americans donated over 51,000 glass objects to the program. The US Navy recorded the name and address of the donor and engraved a serial number on each object. As the government was required to pay for all services and materiel, donors received one dollar for the rental of their glasses. After the war, the glasses were returned to their owners with an engraved certificate signed by Franklin D. Roosevelt.

World War I Propaganda Poster - Will You Supply Your Eyes for the navy?
World War I Propaganda Poster – Will You Supply Your Eyes for the navy?

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