Who Do You Trust: Weblogs vs. Mainstream Media

Glenn Reynolds has an excellent commentary on an issue that I was discussing earlier about errors on weblogs vs. errors in the mainstream media,

But all fun aside, I think there are some important lessons for Big Media — and for everyone else — in the rise of the blogosphere. They stem from the fact that bloggers operate on the Internet, where arguments from authority are difficult since nobody knows whether you’re a dog.

In short, it’s the difference between high-trust and low-trust environments.

The world of Big Media used to be a high-trust environment. You read something in the paper, or heard something from Dan Rather, and you figured it was probably true. You didn’t ask to hear all the background, because it wouldn’t fit in a newspaper story, much less in the highly truncated TV-news format anyway, and because you assumed that they had done the necessary legwork. (Had they? I’m not sure. It’s not clear whether standards have fallen since, or whether the curtain has simply been pulled open on the Mighty Oz. But they had names, and familiar faces, so you usually believed them even when you had your doubts.)

The Internet, on the other hand, is a low-trust environment. Ironically, that probably makes it more trustworthy.

That’s because, while arguments from authority are hard on the Internet, substantiating arguments is easy, thanks to the miracle of hyperlinks. And, where things aren’t linkable, you can post actual images. You can spell out your thinking, and you can back it up with lots of facts, which people then (thanks to Google, et al.) find it easy to check. And the links mean that you can do that without cluttering up your narrative too much, usually, something that’s impossible on TV and nearly so in a newspaper.