In January, People for the Ethical Treatment of Animals launched a campaign to convince DaimlerChrsyler to offer non-leather alternatives for the interiors of high-end Mercedes Benz vehicles.
According to PETA, a number of top-of-the-line Mercedes Benz models only come with leather interiors and the company has so far been unwilling to accommodate buyers who prefer non-leather interiors. Mercedes earlier caved to a similar PETA campaign and agreed to offer non-leather interior options for cars assembled and sold in India.
Of course as PETA notes in its materials on the DaimlerChrysler campaign, offering an alternative is only the start. “Ultimately, PETA wants car manufacturers to stop using leather,” PETA said on its web site.
Sources:
PETA protests all leather seats in Mercedes. UPI, January 27, 2004.
Merciless-Benz: DaimlerChrysler Under Fire. Press release, People for the Ethical Treatment of Animals, January 2004.