PETA Compares Veganism to Jesus' Birth

For Christmas this year, People for the Ethical Treatment of Animals took out a billboard in Toronto comparing veganism to the birth of Jesus.

The billboard shows Mary cradling a chicken in her arms with the tagline, “Go Vegetarian — It’s an Immaculate Conception.”

Doesn’t make any sense to me either, but PETA’s Bruce Friedrich explained it this way to the Talon News,

The Holy Mother is the embodiment of selfless love and compassion, and the only compassionate diet is a vegetarian one. A vegetarian diet is the best diet for our health, the environment, and animals, so it, too, is an immaculate concept.

Sure, whatever you say Bruce.


Animal Rights Group Depicts Virgin Mother in New Ad Charles Mahaleris, Talon News, December 24, 2003.

Veganism: An Immaculate Conception. People for the Ethical Treatment of Animals, Undated.

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