The news stories about Robert Atkins being obese when he died were appalling for a number of reasons, not the least of which that much of the coverage deceived people like John Robb into believing that the Physicians Committee for Responsible Medicine is a run-of-the-mill nonprofit run by doctors.
It’s not — it’s a front group for People for the Ethical Treatment of Animals. The groups use a third nonprofit front group, The Foundation to Support Animal Protection to hide the fact that PCRM is little more than a PETA branch office.
Why? Because PETA knows that the press and public are increasingly skeptical of claims coming from animal rights groups. But if you make the exact same information appear to be coming from a nonprofit doctors group, the media and the public will sit up and take note.