People for the Ethical Treatment of Animals found its latest billboard attacking KFC widely rejected before finding a billboard company in Illinois willing to take the group’s money.
In a press release, PETA said,
Showing Col. Sanders spattered in blood and clutching a terrified chicken in one hand and a bloody butcher knife in the other, PETA?s new billboard, reading, “Kentucky Fried Cruelty ? We Do Chickens Wrong,” has just gone up in Springfield as part of PETA?s international campaign to pressure KFC to crack down on cruel treatment of animals by its suppliers. The billboard was rejected by nervous advertisers in cities all over North America. The billboard is located along North Grand Avenue on the right side, 50 feet east of 6th Street.
In a news report from the Edmonton Sun, PETA’s Dan Shannon responded to questions about the billboard (an Edmonton billboard owner rejected it) explaining that,
We’re frustrated. We think this is an important message that people need to hear.
You have to love PETA. Kill a chicken to eat it: bad. Kill a human being as part of a serial killing spree: good.
Billboard company chickens out on campaign. Rob Drinkwater, Edmonton Sun, May 9, 2003.
Ad Depicts Knife-Wielding Col. Sanders “Doing Chickens Wrong”. Press Release, People for the Ethical Treatment of Animals, July 8, 2003.