A California Superior Court Judge recently threw out a lawsuit filed by People for the Ethical Treatment of Animals against the California Milk Advisory Board over the latter’s “Happy Cows” ad.
Now you’d think that given all of the outrageous nonsense that PETA puts out there in advertisements, that it would not want to go around throwing stones at other ads. But PETA decided to sue on the grounds that California cows really aren’t very happy at all.
PETA legal counsel Matthew Penzer told the Associated Press,
Ads that try to get you to believe that cows are happy when they’re really miserable should not be allowed just because they are sponsored by the government. Whether it comes from the government or from industry, it is wrong to boost sales by deceiving the public.
I.e., do as PETA says, not as it does.
The judge through out the lawsuit on the grounds that as a government entity the California Milk Advisory Board is exempt from false advertisement laws.
Source:
Court throws out animal-rights suit against ‘Happy Cows’ ad. Associated Press, March 27, 2003.