The Hulk apparently has a weblog.
There is a comic book store down the street that at one point was a house. The interior had been rennovated to make it into a shopping-style environment, but it still looked like a house from the outside. So a couple years ago they hired a construction firm to come in and take out a portion of the store and remodel the exterior to expand the space and get rid of the house-like image.
So of course with this big pile of rubble surrounding the store they went with the obvious explanation on their sign, “Hulk smash!”