Most of the times People for the Ethical Treatment of Animals is intentionally offensive to garner media attention. But sometimes it’s really hard to tell what (if anything) PETA is trying to accomplish with some of its more bizarre ads and stunts.
Such is the case with a billboard that PETA is running in Shreveport that features an image of David Duke — used without the knowledge or permission of the former Grand Wizard of the Knights of the Ku Klux Klan — that parodies the “Got Milk?” advertisements.
The ad shows Duke’s image with a white mustache. The copy on the ad reads, “Got (lactose) intolerance? The white stuff saint’ the right stuff.”
Yeah, that one left me scratching my head too. According to PETA’s Bruce Friedrich,
David Duke is the perfect milk-industry poster child since he’s identified by many as being intolerant. . . . It’s a public domain photograph, but no one in their right mind applauds David Duke and no one in their right mind should be drinking milk.
That’s even more logically confused than normal for Friedrich. That makes about as much sense as putting up a picture of accused-Pim Fortuyn assassin Volkert van Der Graaft and arguing that since van Der Graaft is a killer, so is a vegan diet.
But then again, no one ever accused Friedrich and PETA of trying to make sense.
Anti-milk ad features David Duke. Alan Sayre, Associated Press, November 11, 2002.
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