Many European countries have boards that monitor advertising and occasionally force advertisers to rewrite or withdraw advertisements that these boards consider to be deceptive. In Scotland, Scottish Women’s Aid was forced to withdraw and rewrite an ad publicizing the threat of domestic violence.
The group had published a poster claiming that “one in five women in Scotland live with the constant threat of abuse.” The Scottish Advertising Standards Authority ruled that this claim was not supported by the study cited by Scottish Women’s Aid and forced the ad to be removed from newspapers and billboards until it could be corrected.
The new text of the ad, which the Advertising Standards Authority signed off on, now states that “A recent survey suggests that one in five women in Scotland have experienced domestic abuse.”
The feminists were outraged at the change, with Scottish Women’s Aid training support worker Liz Kelly telling Scotland on Sunday, “The time spent discussing [the ad] . . . would have been better spent on providing better services to abused women and their children.”
On the one hand, the existence of such boards is ridiculous. The solution to feminist misuse and misrepresentation of statistics is to point out there abuse, not censor them wholesale. On the other hand, while feminists in Europe tend to complain when ad boards rule against them, they usually have no problem running to advertising authorities to try to have ads they think are sexist or demeaning to women withdrawn at a moment’s notice, so it’s hard to generate any deep sympathy for them.
Source:
Ruling on domestic abuse adverts branded ‘childish’. Karen Rice, Scotland on Sunday, March 31, 2002.