During its campaign against McDonald’s, People for the Ethical Treatment of Animals threatened to show up at McDonald’s restaurants and give children what it called “Unhappy Meals,” complete with plastic animals missing limbs and a cartoon of Ronald McDonald holding a bloody butcher knife. Now it is using the same tactic against Burger King, threatening to distribute a rather tasteless parody of a Burger King toy. According to a PETA press release:
Kids lured to Burger King by the free toy crown bestowed on young burger buyers will have plenty of food for thought when they receive PETA’s new promotional handout: a “blood-soaked” crown with golden points impaling pigs and cows. Below each skewered animal are factoids about how animals suffer on Burger King’s factory farms and a slogan that asks, “How Much Cruelty Can You Stomach?” The PETA crowns make their debut in Los Angeles on May 8 and then will appear at Burger Kings across the country.
As with the “Unhappy Meals,” if anyone manages to obtain one of these “bloody crowns” I’d be more than willing to buy one.
Kids Get Bloody Crown At Burger King. People for the Ethical Treatment of Animals, Press Release, May 11, 2001.
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