Memepool managed to dig up a Google cache link to the other page of the Coca Cola marketing site that featured the H2NO program. This is hilarious stuff explaining the various problem associated with drinking water.
Water. It’s necessary to sustain life, but to many Casual Dining restaurant chains it contributes to a dull dining experience for the customer. Many customers choose tap water not because they enjoy it, but because it is what they always have drunk in the past. In response, some restaurant chains are implementing programs to help train crews to sell alternative choices to tap water, like soft drinks and non-carbonated beverages, with the goal of increasing overall guest satisfaction. Because of its own successful campaign against water, The Olive Garden® has recently sent a powerful message to the entire restaurant industry – less water and more beverage choices mean happier customers.
Olive Garden restaurants, like many other Casual Dining locations, were facing a high water incidence rate. They wanted their restaurant crews to emphasize the broad array of alternative beverage selections available, with the hope of reducing tap water incidence.
You have to love lines like “its own successful campaign against water.”