You can’t read game reviews these days without running across the word “immersive.” Good games provide “immersive experiences” according to the reviewers, while bad games alternately fail to “immerse the user” in the game.
Electronic Arts wants to take the whole “immersion” thing as far as it can go with Majestic.
I’ve played games for literally dozens of hours straight, but I don’t think I want a computer game calling me on the telephone at strange hours.