I can’t remember where I read it, but there was an excellent essay on someone’s blog about how NetFlix is likely doomed to fail in competition with Blockbuster and other companies that are going to undercut it on price and drive its profitability to unsustainable levels. According to this analysis, NetFlix has failed miserably to create any sort of community on its website that might add enough value to persuade customers to abandon it for slightly lower prices.
I couldn’t agree more. I am a heavy NetFlix user. I’m subscribed to the $34/month plan so I can have 5 DVDs out at a time, and I’m tempted by the $50/month plan that allows 8 DVDs out at a time. I’ve given several people 3 months subscriptions as gifts. I currently have 496 DVDs in my NetFlix queue.
But there’s really nothing very special about NetFlix to keep me around if I can get a better deal elsewhere. Why can’t I make my NetFlix queue public like an Amazon wish list? Why can’t I create a “Brian’s Video Recommendations” where I could extoll the work of 20th century autuer Gerry Anderson and the life affirming effects of Supermarionation? There are so many cool features that NetFlix could do — as Amazon has — that would make it more than just a place to rent DVDs.
But it hasn’t, and so it is just a place to rent DVDs. (hell, it’s almost impossible to contact NetFlix itself with any questions — it’s like the company is run by former NSA refugees who are loathe to admit its very existence). There’s nothing else worthwhile there to keep me from going elsewhere if I can save a few bucks.
I’m also kind of annoyed that the NetFlix queue tops out at 500 DVDs — mine is always nearly maxed out. This makes no sense even if all NetFlix had was movies on DVD. It really makes no sense when it includes TV shows on DVD. Just adding all the discs for Space 1999 takes up 16 slots (about 80 percent of my queue is taken up by television series DVDs).