Just in time for Valentine’s Day, a survey of British singles by Mintel found that 56 percent of single women and 46 percent of single men describe themselves as “very happy.” Meanwhile, 19 percent of men and 28 percent of women said they had no interest in marriage or living with someone else.
The survey polled 1,039 singles ages 25-70. Overwhelmingly, both men and women said the biggest advantage of being single was economic and personal freedom in not having to share decision making with a partner. Seventy-one percent of men and 69 percent of women ranked “making own decisions about how to spend money” as the best thing about being single and 66 percent of men and 65 percent of women ranked “Freedom to come and go as I please” as the second most important thing about being single.
Men and women differed, however, on the disadvantages with 27 percent of men citing “not enough sex” as the biggest drawback of being single, while 36 percent of men cited “people assuming I want a partner” as the biggest drawback.
British women are ‘happy singles’. The BBC, February 14, 2005.
Marketing to Singles – Charts. Press Release, Mintel, February 2005.