Pepsi Man was the official mascot for Pepsi created in the mid-1990s and used in a variety of ad campaigns.
Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury.
The character was apparently popular enough to warrant a wide variety of merchandise, including the blue and silver action figures below, as well as a 1999 video game.
Related: https://youtu.be/8qmFbyUGK0c