Monster Stupidity

This San Francisco Chronicle article describes one of the most bizarre examples of trademark stupidity I’ve read. The folks behind Monster Cables — those ridiculously overprice cables for everything from speakers to modem cords — apparently have a habit of suing pretty much anyone who brings out a product with the word “monster” in it.

Recent targets,

  • TV series “Monster Garage”
  • Pixar film “Monsters, Inc.”
  • Monster Seats sold in Fenway Park
  • A family owned vintage clothing store, MonsterVintage.Com
  • The Chicago Bears for their “Monsters of the Midway” moniker

Sounds like some executive at Monster Cable has a case of Monster Stupidity.


Monster fiercely protects its name. Benney Evangelista, San Francisco Chronicle, November 8, 2004.

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