The California Milk Advisory Board has been running ads featuring cows in fields with tag lines like, “Great cheese comes from happy cows. Happy cows come from California.” Last Chance for Animals filed a complaint against the ads a few months ago, claiming that the ads “deliberately mislead the public, as they do not reflect the horrendous conditions in which California’s dairy cows actually live.”
The animal rights group sent undercover footage of a couple dairies to the California Attorney Generals’s Office that the group claims prove that “the cows … are anything but ‘happy.'”
In a press release announcing the complaint, Last Chance for Animals urged activists to “please ask the Attorney General’s Office to issue an injunction against the CMAB, disseminate a retraction, and enforce a criminal penalty against the company.”
Source:
California “Happy Cow” Ads. Last Chance for Animals, Press release, 2001.