I help manage ad campaigns for a client in the digital education niche, and we were struggling to get any meaningful traction in Latin America — Facebook CPMs were insane, and Google wasn’t delivering quality leads. I stumbled upon Kadam through an old Medium post and decided to run a pilot campaign targeting Spanish-speaking countries with native and push formats. Within days, we noticed a jump in qualified lead forms and actual student sign-ups, which had been nearly impossible to get before. I think the key was being able to adjust ad visibility by device and internet provider, which helped us cut out low-converting segments fast. It’s always risky trying a new platform, but this one ended up outperforming two of our biggest ad sources in that region.