WoW Rocks, But Blizzard Sucks

It was just a typical Monday — I had nothing to do and, of course, World of Warcraft’s authentication/login server was hosed so Lisa and I couldn’t play until well after midnight (its a sign of just how sick our addiction is that we were still awake trying to logon that late.)

The bottom line is that while WoW is incredible, Blizzard sucks.

And it doesn’t just suck because of the downtime. Rather, it is how it handles the downtime — or fails to handle it, to be more accurate.

When I switched this website over to Conversant several years ago, initially there was a lot of downtime. The problem turned out to be some faulty components in the server — they were replaced and life went on as before.

As frustrating as the downtime was, it was ameliorated to a large extent by Macrobyte’s customer support which always let me know they took the problem very seriously and were working as hard as they could to isolate the problem. From my experience, both as a customer and providing technical support to others, if you are earnest, honest and forthright, people will generally give you the benefit of the doubt and give you room to do your job.

What I absolutely hate is to be blown off as a customer. In contrast to Macrobyte, take McDonald’s. Recently I was at a McDonald’s with a breakfast order and I needed to return to work ASAP. My food is actually all prepared — the Egg McMuffin comes down the chute, the hash browns are made. But 10 minutes later I still don’t have my food. The person behind the counter who should be throwing my food in a bag has spent the last 10 minutes going in the back, grabbing some creamers, and is refilling the creamer holder one creamer at a time. The managers are huddled off in a side office joking about something, and the cashier is oblivious. Which is when I walked out without my food — there are plenty of other places to obtain breakfast.

Unfortunately, Blizzard is more like McDonald’s than Macrobyte. Blizzard has had repeated problems with their login/authentication servers. I don’t know what’s involved in that sort of technology and I don’t want to know. When you’re raking in tens of millions of dollars for an online game as Blizzard is, you should damn well make sure your customers can log in. More importantly, you should have a game plan for what you’re going to do when they can’t and provide some sort of explanation.

Instead, first Blizzard pretty much refuses to communicate about the problem and the communication they do offer is PR bullshit. So a screen will come up saying, “We are aware some people are having difficulties logging in.” Some people? Based on forum comments and my completely unscientific survey of WoW players from around the country, it was pretty much everyone.

The same message urged people not to abort the login attempt when it appeared to hang but instead urged them to hang in there “for a few more moments.” Unfortunately what this meant was you might wait half an hour before getting the disconnect message.

The support in the forums was even worse. As I said this is an ongoing problem, and has been a huge problem for several weeks on Monday nights. Blizzard takes the servers down for maintenance every Tuesday and at that time they updated PVP stats which determine relative ranks between players. As a result, one theory is that a lot of people try to log in Monday night to get a few more PVP kills before the next day’s calculations. This apparently overwhelms the login/authentication server (either that or its one hell of a coincidence that the game is unavailable practically ever Monday evening).

But despite this, the technical support people in Blizzard’s forums resort to blaming the user. I read a number of threads, for example, for the first people who had trouble logging in. So they’d report that the would see a connecting/authenticating/handshaking screen which would take a long time and then disconnect — exactly what players have experienced that past few weeks.

The responses I read from Blizzard support were basically to the effect that it couldn’t be a server issue so it must be a problem with that person’s computer. In one thread the Blizzard support technician had the player uninstall her user interface mods, uninstall her video driver and queried her about what version of driver she was using for her network card. But the problem had nothing to do with any of that — it was entirely a problem with Blizzard’s servers.

At the moment, Blizzard probably doesn’t care and it really doesn’t have to. WoW is so much better (IMO) than similar games that it is just not going to lose many people with its callous indifference. If something comes along that is even close, however, that indifference might cost them a lot of customers. They may be saving money now by not investing much in customer support, but it could still cost them in the long run. If that was my business, I wouldn’t want to take that risk, but Blizzard apparently does not have such qualms.

Can Spyware Ever Be A Good Thing?

In posts here and here, Xeni Jardin and Cory Doctorow at Boing! Boing! accuse Blizzard of installing spyware on their customers’ computers and then using “a bunch of PR spin” to justify said spyware. For once, I could not disagree more — if this spyware did not exist, I probably would not be playing World of Warcraft (hmmm…maybe I could get my life back then, and that would not be such a bad thing).

This particular dustup started with Bruce Schneier and Annalee Newitz complaining about a program called Warden that Blizzard runs in the background while a player is online in World of Warcraft. Warden pretty much rummages through your computer and looks at every single process that is running the same time as WoW. It then sends a hash of the process back to servers at Blizzard that compare the hash to known cheat programs. Get caught running a cheat program, and you can look forward to an account ban.

Schneier’s post was the most disappointing, as he has in the past generally talked intelligently about security issues and the need to balance competing interests of security and freedom. Here, though, he’s simply in all out paranoia mode. First, the source he relies on is an article by a programmer who has spent a lot of time trying to create cheats for World of Warcraft and, so far, been frustrated by Blizzard’s proactive approach to detecting and banning cheats. No, this does not invalidate the security concerns, but Schneier could have pointed out the self-serving nature of the summary he posted (I can’t imagine Schneier would let an essay by a Bush administration official on the Patriot act slip by as if it were merely disinterested commentary).

Second, Scheniers’ entire objection to Blizzard’s use of software like Warden is that some other company might abuse such technology,

Several commenters say that this is no big deal. I think that a program that does all of this without the knowledge or consent of the user is a big deal. This is a program designed to spy on the user and report back to Blizzard. It’s pretty benign, but the next company who does this may be less so. It definitely counts as spyware.

This known as the fallacy of the slippery slope. Blizzard’s actions should be judged not on how some hypothetical future company might act, but rather how Blizzard is acting now.

As Schneier concedes, Blizzard is pretty benign. Simply creating a hash for all running processes and running those against a database of hashes of known cheats is a good example of only collecting the very minimum of data needed to prevent cheating. The only area I think Blizzard does deserve criticism is for not making it more explicit that they are doing this. A short, plain English explanation of the process would more than allay all but the most paranoid of users.

In comparison to Schneier’s piece, Newitz’s article is laughable. She writes,

Whoa. That’s taking the anticheating spirit a little too far. I can see booting people out of the game if they’re repeat cheaters, particularly if they’re flushing other players off the servers and ruining the experience for paying customers. But snooping through the computers of innocent gamers looking for the bad apples who have installed a map hack? Give me a break.

Okay, I’m paying $15/month to play this game. If you wait until it is obvious that a player is cheating to boot him, I’ve already quit the game in disgust by that time. Blizzard simply cannot wait until after cheaters have ruined the experience for paying customers, or they won’t have any paying customers. People were pissed off at cheaters on Battle.Net which was free. My wife spends enough time getting ganked by Horde — if she has to worry that she doesn’t even have a chance because they’re using a cheat program, she’d probably go back to Sims 2 and Civ 2.

The thing that really pisses me off is that this is all being done in the name of having fun and playing games. I’m supposed to give up my Fourth Amendment rights in order to ax a bunch of warriors controlled by teenagers in Milwaukee? No thanks. I’d rather go back to playing Dungeons and Dragons, where at least I could roll the dice without the DM reading all my fucking e-mail. Breaking the rules isn’t nice, but this is a game, people — a game! It’s not a matter of national security; nobody is going to get killed except the stupid video game avatars. Do you realize the government would have to have a warrant to get the kind of information Blizzard claims it has the right to suck out of your computer to stop cheaters? Doesn’t that seem a wee bit wrong?

No, it does not seem wrong at all. First, we regularly give up rights in private settings that the government would never be able to force up on us. I visit a local newspaper and magazine store that has a very strict policy requiring patrons to turn off cell phones. Every time I enter the store, I turn off my cell phone. You realize that this is something that the government would have to get a court order to do, don’t you? Doesn’t that seem wrong to just browse a bunch of magazines?

But even this silly analogy is based on a lie. Blizzard is not reading or collecting any e-mail or other person content. It creates a hash of your e-mail program, if you have one open, and transmits that back to its servers. Blizzard is quite clear that Warden does not collect or transmit the sort of information Newitz claims it does. Presumably she chooses to prevaricate on this issue in order to dramatize the horrors of having her Fourth Amendment rights violated.

Source:

A Bugged Game. Annalee Newitz, Alternet, October 4, 2005.

Blizzard Entertainment Uses Spyware to Verify EULA Compliance. Bruce Schneier, October 13, 2005.

In Which I Stop Playing World of Warcraft to Play Auction House Extravaganza

Last year I mentioned my obsession with E-Bay I cut short and haven’t been back to E-Bay for a real auction in more than a year (I do occasionally buy some office stuff from a vendor who uses E-Bay to offer goods at a discount, but I’m strictly a “Buy It Now” guy).

Unfortunately, now my life has become dominated by virtual auctions within World of Warcraft. There’s been quite a bit of press about virtual economies in these MMORPGs, especially when they spill over into the real world such as the people selling their uber WoW characters on Ebay for hundreds of dollars. And, of course, there are a number of services where I could go to buy gold or items for use in the game. Of course, if you get caught buying or selling items, Blizzard will ban your account, plus I prefer to find ways to tweak the game within the in-game parameters. Going outside to E-Bay or some other service is akin to using a trainer program — not something I’ve ever found interesting.

No, it is the in-game trade in items that is my current obsession. World of Warcraft has a fairly interesting economic model which attempts to balance things by setting a time limit on how quickly one can acquire money and items. So, as with most action-style RPGs, the better an item is the less likely it is to drop from a beast or monster, beasts and monsters don’t drop very much money relative to how much time and additional resources it takes to kill them (you won’t get rich farming monsters), and other methods of making money, such as mining for various metals, only respawn at given intervals, so you might find a vein of gold and mine it, but it disappears and then respawns later with the time it takes to respawn based on how valuable the resource is.

But WoW has an additional way of making money and procuring items — Auction Houses. There are three Auction Houses, one each in a Horde and Alliance town and one in a neutral town that both factions can use. The Auction House works like an Internet auction house. You take your item and set a minimum bid, a buyout price if you like, and the length of the auction (the minimum is 30 minutes, the longest is 24 hours). Players find items by searching for what they’re looking for, and the search is pretty granular so I can look for swords that are only of a specific level range and only with a certain set of magical enhancements. I’m not sure how many individual items there are in WoW, but it is clearly in the thousands.

Because it is a simulated economy and not a real one, many (most?) players do not have a good idea of how much a given item is actually worth. If I someone says how much would you sell a brand new SUV for, I may not be a car salesman but I could give someone a decent range. How much should a Level 25 Sword of the Monkey go for? I have no idea, since there are so many items I have no intuitions or experiences with how much most items should go for. My knowledge about pricing is limited to an extremely small subset of items. As a result, the pricing of items is all over the place. You might look at the listings of people selling the same item, and the minimum price might range from 9 silver (very low price) to 2 gold (very high). There are clearly lots of opportunities for arbitrage in that situation, if a player can get a handle on what the market value of the item really is.

Enter Auctioneer. Auctioneer is an add-on to WoW produced by some enthusiasts. What Auctioneer does is add a “Scan” button to the Auction House interface that methodically goes through each auction posted and writes information about the item, the minimum bid, buyout, and current bid price to a database. Perform such scans frequently, and the result is a much higher level of information about the market for goods in WoW than most players have.

This is viewable in game through an enhanced tool tip. I can arrow over any item in my inventory and see, say, that in all of the scans I’ve performed there have been 300 auctions, the average minimum bid was 50 silver, the average buyout was 2 gold, the average bid was 60 silver, and the best estimate of the market value of the item is 1 gold, 80 silver. When I’m ready to sell an item, Auctioneer will suggest a price based on both historical data and the most recent scan that just undercuts the competition. The result is that I’ve gone from selling about 95 percent of my auctions compared to maybe 35-40 percent before using the add on.

If that’s all Auctioneer did it would be indispensable, but it also has a feature that is almost unfair to those who do not install it. It has a number of command line parameters that make it trivial to identify arbitrate opportunities. Run a scan and then run Auctioneer’s bidbroker command. It will then display all auctions in the most recent scan where the minimum bid of the item is 50 silver less than the market price for the item. Buy those items, sell them at market price and count the money.

I was doing pretty good at the auction house before using Auctioneer — after a day of questing and farming I’d make maybe 5-6 gold a day. This Saturday, I made 25 gold just in buying and reselling items at the auction house. As I joked to my wife, I decided to stop playing WoW and start playing Auctioneer. Auctioneer essentially turned the game from an RPG to a trade sim for me.

Plague hits World of Warcraft

Last week, Blizzard released the 1.7 patch to World of Warcraft, and in doing so created a bug that today unleashed a virtual plague on many servers today.

Included in the patch was a new 20-person raid instance called Zul’Grub. Some creatures in Zul’Grub randomly infect players with a Corrupted Blood, which causes a large hitpoint loss over a short period of time and can also be transmitted to other characters in the instance.

The problem is that a character with the debuff can apparently leave the instance using a hearthstone (a method of quickly teleporting back to one’s home city) and go to a major city, like Ironforge, and spread the disease to hundreds of characters. Most low-level characters will die very quickly. High level characters won’t, however, and will spread the disease. In addition, high level NPCs can also pick up the debuff and then spread it themselves.

The result is apparently chaos on many servers, with outbreaks wiping out entire cities full of PCs and making travel their very risky.

And, of course, there are already tasteless music videos of the plague decimating PCs, accompanied by debates in the forums over whether this is a good thing (players bored by the lack of world events) or a bad thing (players who just want to finish quests that require them to go to major cities, who don’t appreciate level 60 carriers camping the gryphons and auction house).

I’d Hate To Rely on Wedbush Morgan for Analysis

There’s an interesting New York Times article about World of Warcraft which contains one of the dumber quotes I’ve come across recently.

The article is about whether or not the huge popularity of World of Warcraft threatens other games and/or companies. The basic idea is that someone like me is paying $15/month to play WoW and spending up to 5 hours a day playing it. At that rate, I’m not buying any other game simply because I don’t have time. I almost picked up the new Incredible Hulk game for the PS2 the other day, but realized I’d have to stop playing WoW to play it. Maybe Someday(TM).

Now, if the other million subscribers in the U.S. are in much the same boat, will that depress other game sales? Frankly I don’t care — thought it was funny to read a Sony executive blame WoW hype for the failure of Matrix Online. I don’t know of a single person whose played the game who actually had good things to say about it.

Anyway, toward the end of the article the Times quotes Michael Pachter, an analyst with Wedbush Morgan, who makes this ridiculous claim about whether WoW can continue to grow now that it has reached 4.5 million subscribers worldwide,

I don’t think there are four million people in the world who really want to play online games every month. World of Warcraft is such an exception. I frankly think it’s the buzz factor, and eventually it will come back to the mean, maybe a million subscribers.

It may continue to grow in China, but not in Europe or the U.S. We don’t need the imaginary outlet to feel a sense of accomplishment here. It just doesn’t work in the U.S. It just doesn’t make any sense.

If that’s the quality of analysts one can expect from Wedbush, I wouldn’t be relying on its advice for investments. America is the land that practically invented fantasy wish fullfillment. Paging Mr. Wedbush — take a visit to Hollywood sometime. Or go to the local checkout lane and see all the celebrity-oriented tabloids.

Americans love imaginary outlets and vicarious living for fulfillment. Some of us just prefer taurens and warlocks to Brad Pitt and Angelina Jolie.

And it is not just the buzz factor. There’s also a network effect. This is the first MMORPG I’ve heard about where significant numbers of people I personally know are actually playing it. Many of them are playing it because other friends are playing it, and so on. The trial subscription included with every game and the number of people playing lures casual gamers or non-gamers in, and then the compelling gameplay keeps them returning month after month.

Six months ago I’d have said the most addictive game I ever played was the original Diablo, but World of Warcraft takes that routine of constant rewards and ratchets up the addictiveness by a couple orders of magnitude.

Best. Game. Ever.

Just How Addictive is World of Warcraft?

It is so addictive that my Latin-reading, Medieval-studying wife has taken to IMing me bad World of Warcraft jokes while I’m trying to get work done. A sample,

So, an Orc walks into a bar with a parrot on his shoulder. The bartender says, “Hey, where’d you get that?” The parrot says, “Durotar. They got em all over the place.

Ugh.