In March 2002, Ingrid Newkirk appeared on CNN’s Crossfire and denied Tucker Carlson’s accusation that People for the Ethical Treatment of Animals crossed a line by targeting children. According to Newkirk, “… everything we do is based at adults. We’re asking adults [to] be responsible.”
The fact that PETA does not target children did not stop the group from showing up at Portsmouth Middle School in Portsmouth, New Hampshire, earlier this month to show a video depicting the slaughtering of pigs.
PETA showed up on a sidewalk outside the school with a large television monitor. The monitor showed a videotape of pigs beings slaughtered while two members of the group talked with students about the alleged cruelty involved in raising pigs.
POrtsmouth Mayor Evelyn Sirrell was livid at the PETA video showing, writing a letter to PETA asking,
Has your campaign failed so miserably among adults — those who actually make the food-choice purchases in homes across our city — that you must target children as young as 11 to try to make your case? Was this ethical treatment of young people, or simply a publicity stunt in poor taste?
Of course, as the New Hampshire Union Leader pointed out, it is precisely because PETA’s argument has failed that it is forced to resort to this “publicity at any costs” approach. As the Union Leader put it in an editorial,
Indeed. PETA has a history of using uncivil, even violent tactics to get its point across. Showing gory videos to children is just the latest low point for the group.
In these times of extremist politics, when many consider tolerance for other points of view unacceptable, uncivil behavior is often seen as a justified way of promoting a cause. Animal rights groups show shocking videos to kids and toss blood onto people, pro-life activists stand outside abortion clinics with grotesque posters of aborted babies, radical environmentalists burn and blow up buildings, and anti-technology wackos put bombs in mail boxes.
Frustration breeds this ill-mannered, tactless behavior. All of the activists mentioned above have lost their larger political battles, but have refused to give up the fight. Not that they should give up the fight. But in continuing their struggle, they shouldnÂ’t let their frustration get the better of them. Using extremely rude tactics is not only very bad manners, it also has the opposite of the intended effect. It just makes people more resolved in their opposition.
Aside from the error attributing violent acts to PETA, this is a pretty spot on analysis of the current state of the animal rights movement. It is in a Catch-22 of its own making in that individuals in leadership positions of groups such as PETA explicitly decided in the 1980s and 1990s to play to the media with high profile protests and claims.
This was a pretty effective strategy for awhile, but the problem is that after awhile this becomes old hat and PETA and other groups have been forced to find new ways to be shocking. Those methods, however, alienate precisely the sort of people that the animal rights movement would have to recruit in order to ever become anything more than a fringe movement.
This is why, I suspect, Newkirk lied on Crossfire about whether or not PETA targets children or adults. She’s caught in a trap of her own making where PETA has to pull stunts like this to get in the papers, but the very act of doing so alienates people who otherwise might be receptive to a discussion about the welfare of pigs slaughtered for food.
Sources:
Portsmouth mayor blasts PETA for showing kids grisly video. Jody Record, The Union Leader (New Hampshire), May 9, 2002.
Unethical treatment of people: PETA goes too far in Portsmouth. The Union Leader (New Hampshire), May 10, 2002.