How far has the National Basketball Association fallen since the height of the Michael Jordan mania? According to USA Today’s NBA Commissioner David Stern is already resigned to the fact that Saturday night’s XFL game on NBC will probably have a higher rating than Sunday’s NBA All Star Game.
I don’t think anybody expected the NBA to maintain the sort of ratings success it had during the Jordan years, but the prolonged decline was huge — NBA ratings declined 35 percent since Jordan’s retirement, and this year ratings are down 17 percent from last year.
Why? Ironically because the NBA has all of the features of the XFL while trying to be a real sport. Violence? Marcus Camby tried to hit Denny Ferry and ending up decking his coach. Aggressive comments from players? Just listen to the tape of Allen Iverson calling a fan a “faggot” (and to be fair to Iverson on that point, the NBA needed to clamp down on the bizarre behavior of a small number of fans a long time ago). Fans who are there for the spectacle? Just rewatch that disgusting footage of Phoneix fans applauding Jason Kidd playing his first game after being booked for assaulting his wife.
On top of that — the game really stinks. Turn to the always blunt Charles Barkley, now an analyst with TNT, to set the record straight,
You know what’s weird? All the teams that are good are old. The young guys have a ton of talent, but they do not know how to play, plain and simple.
About the only good thing for the NBA was the rise of the Los Angeles Lakers last year, but now Shaquille O’Neal and Kobe Bryant seem more interested in talking to reporters about why they dislike each other rather than going out and winning games. Again, Barkley calls it like it is.
That these guys are arguing about who’s the man makes me sick to my stomach… For any kind of sports fans, it’s got to make you sick to your stomach they’re bickering like little kids.
I think all of the NBA’s problems go back to the Latrell Sprewell incident. After Sprewell wound up with pretty much a slap on the wrist, rather than take the obvious lesson that if the NBA didn’t shape up people would stop watching, the players seem to have instead decided that pretty much anything goes — that they can do and say anything without consequence.
Lets see how long, however, the NBA can afford those multi-million dollar salary deals with the 3.0 average rating the NBA’s getting this year. A few years ago it looked like the NBA would reign for a long time as the pre-eminent American sport, now it’s one step away from being even less popular than hockey.