Unable to find an outdoor billboard company willing to display its latest anti-circus billboard, the Animal Protection Institute has created a mobile 22-foot mobile billboard, presumably attached to the side of a truck, to drive around areas where circuses appear.
The mobile billboard made its debut in January protesting a Jacksonville, Florida, appearance of Ringling Bros. Circus. The billboard shows a chained elephant with the text, “Would you chain your dog for most of her life? Why Pay a Circus to do it to Elephants?”
In a press release announcing the mobile billboard, API’s Michelle Thew said,
If the depiction of life for these animals is too graphic to be shown on a billboard, the reality is too graphic for them to endure in the circus. Protestors will be outside the arena on Wednesday with a clear message — the catalog of misery that circus animals endure must come to an end. This is not family entertainment.
Opening Night of Ringling Bros. Circus to Attract Protest. Press Release, Animal Protection Institute, January 26, 2005.