PCRM: School Lunches are 'Weapons of Mass Destruction'

The Physicians Committee for Responsible Medicine has launched an ad campaign directed at the US Department of Agriculture accusing it of using “Weapons of Mass Destruction” against American children via the school lunch program. According to PCRM’s ad,

It doesn’t take an arms inspector to spot one of the biggest dangers facing kids today: School lunches are loaded with saturated fat and cholesterol. The reason? The U.S. Department of Agriculture props up sagging farm profits by buying pork, beef, and other products and dumping them into school lunches and other government programs. In September, Secretary of Agriculture Ann Veneman announced that she’d buy another $30 million of pork products and push it on kids in school lunches. Last year’s total was 420 million pounds of surplus meat. Does anyone really think America’s out-of-shape kids need more pork chops?

The ad will run the week of Oct. 14-18 (which is National School Lunch Week apparently) in the political newspaper The Hill.

PCRM also plans to ask the USDA this week to require schools to provide soymilk and other dairy alternatives in the federal school lunch program.

Sources:

School Lunches Labeled “Weapons of Mass Destruction” in Provocative New Ad Pork-Barrel Politics Is Ruining Children’s Health, Say Doctors. Physicians Committee for Responsible Medicine, Press Release, October 7, 2002.

Weapons of Mass Destruction. Advertisement, Physicians Committee for Responsible Medicine, October 2002.

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